i-PRO Americas Inc Partner Portal Redesign
i-PRO Americas Inc Partner Portal Redesign
i-PRO Americas Inc Partner Portal Redesign
i-PRO Americas Inc Partner Portal Redesign
i-PRO Americas Inc Partner Portal Redesign
Focusing on improving the user experience for their users who have difficulty using the product.
Focusing on improving the user experience for their users who have difficulty using the product.
Focusing on improving the user experience for their users who have difficulty using the product.
Focusing on improving the user experience for their users who have difficulty using the product.
Focusing on improving the user experience for their users who have difficulty using the product.





Background
Background
i-PRO (previously known as Panasonic) is a security technology company that specializes in advanced video surveillance and public safety solutions.
i-PRO (previously known as Panasonic) is a security technology company that specializes in advanced video surveillance and public safety solutions.
My role
My role
UX/UI Design Intern
In a team of a product manager and one design intern we collaborated in reseach, usability and A/B testing, prototyping, and iterating.
UX/UI Design Intern
In a team of a product manager and one design intern we collaborated in reseach, usability and A/B testing, prototyping, and iterating.
UX/UI Design Intern
In a team of a product manager and one design intern we collaborated in reseach, usability and A/B testing, prototyping, and iterating.
UX/UI Design Intern
In a team of a product manager and one design intern we collaborated in reseach, usability and A/B testing, prototyping, and iterating.
UX/UI Design Intern
In a team of a product manager and one design intern we collaborated in reseach, usability and A/B testing, prototyping, and iterating.
Challenge
Challenge
To redesign the partner portal to improve usability, navigation, and clarity.
To redesign the partner portal to improve usability, navigation, and clarity.
Problem
Problem
Why was a redesign needed?
A redesign was initiated after the stakeholders noticed a decline of usage from EZ-2, the partner portal for i-PRO. The UX team was tasked with identifying the cause, which revealed it to be major usability issues and not meeting the user needs.
Why was a redesign needed?
A redesign was initiated after the stakeholders noticed a decline of usage from EZ-2, the partner portal for i-PRO. The UX team was tasked with identifying the cause, which revealed it to be major usability issues and not meeting the user needs.
Why was a redesign needed?
A redesign was initiated after the stakeholders noticed a decline of usage from EZ-2, the partner portal for i-PRO. The UX team was tasked with identifying the cause, which revealed it to be major usability issues and not meeting the user needs.
Why was a redesign needed?
A redesign was initiated after the stakeholders noticed a decline of usage from EZ-2, the partner portal for i-PRO. The UX team was tasked with identifying the cause, which revealed it to be major usability issues and not meeting the user needs.
Why was a redesign needed?
A redesign was initiated after the stakeholders noticed a decline of usage from EZ-2, the partner portal for i-PRO. The UX team was tasked with identifying the cause, which revealed it to be major usability issues and not meeting the user needs.
Redesigning the partner portal
Discover
Why is the existing portal experience failing?
Focusing on the why, not what
How are the users behaving?
Discover
Why is the existing portal experience failing?
Focusing on the why, not what
How are the users behaving?
Discover
Why is the existing portal experience failing?
Focusing on the why, not what
How are the users behaving?
Discover
Why is the existing portal experience failing?
Focusing on the why, not what
How are the users behaving?
Discover
Why is the existing portal experience failing?
Focusing on the why, not what
How are the users behaving?
Define
What are we solving?
Define
What are we solving?
Define
What are we solving?
Define
What are we solving?
Define
What are we solving?
Develop
Refining the experience
Develop
Refining the experience
Develop
Refining the experience
Develop
Refining the experience
Develop
Refining the experience
Deliver
Finalizing the flow
Where do we go next?
Deliver
Finalizing the flow
Where do we go next?
Deliver
Finalizing the flow
Where do we go next?
Deliver
Finalizing the flow
Where do we go next?
Deliver
Finalizing the flow
Where do we go next?
Discover
Why is the existing portal experience failing?
We identified multiple gaps in the user experience that contributed to the decline in the EZ-2 portal. These inconsistencies made it harder for our partners and users to trust and rely on EZ-2. Below are a few screenshots of the existing experience with real user feedback that helped us identify the most urgent usability and workflow challenges.
Discover
Why is the existing portal experience failing?
We identified multiple gaps in the user experience that contributed to the decline in the EZ-2 portal. These inconsistencies made it harder for our partners and users to trust and rely on EZ-2. Below are a few screenshots of the existing experience with real user feedback that helped us identify the most urgent usability and workflow challenges.
Discover
Why is the existing portal experience failing?
We identified multiple gaps in the user experience that contributed to the decline in the EZ-2 portal. These inconsistencies made it harder for our partners and users to trust and rely on EZ-2. Below are a few screenshots of the existing experience with real user feedback that helped us identify the most urgent usability and workflow challenges.
Discover
Why is the existing portal experience failing?
We identified multiple gaps in the user experience that contributed to the decline in the EZ-2 portal. These inconsistencies made it harder for our partners and users to trust and rely on EZ-2. Below are a few screenshots of the existing experience with real user feedback that helped us identify the most urgent usability and workflow challenges.
Discover
Why is the existing portal experience failing?
We identified multiple gaps in the user experience that contributed to the decline in the EZ-2 portal. These inconsistencies made it harder for our partners and users to trust and rely on EZ-2. Below are a few screenshots of the existing experience with real user feedback that helped us identify the most urgent usability and workflow challenges.

Repetitive and unclear navigation
Outdated news
Multiple primary action buttons
Overuse of brand color

Similar products with little information to differentiate
Center alignment is difficult to read
Confusing filters

Lack of conceptual product overview
Unclear if these products are compatiable
Lack of visual aids

Repetitive and unclear navigation
Outdated news
Multiple primary action buttons
Overuse of brand color

Similar products with little information to differentiate
Center alignment is difficult to read
Confusing filters

Lack of conceptual product overview
Unclear if these products are compatiable
Lack of visual aids

Repetitive and unclear navigation
Outdated news
Multiple primary action buttons
Overuse of brand color

Similar products with little information to differentiate
Center alignment is difficult to read
Confusing filters

Lack of conceptual product overview
Unclear if these products are compatiable
Lack of visual aids

Repetitive and unclear navigation
Outdated news
Multiple primary action buttons
Overuse of brand color

Similar products with little information to differentiate
Center alignment is difficult to read
Confusing filters

Lack of conceptual product overview
Unclear if these products are compatiable
Lack of visual aids
Focusing on why, not the what
Focusing on why, not the what
Why do these issues happen?
There were inconsistent information across platforms (EZ-2 vs main i-PRO site) this would lead to loss of trust
A lot of product naming issues, users are unable to differentiate similar products
Unable to build or manage quotes and licenses easily
Documentation is hard to find or easier to use Google
EZ-2 has lack of conceptual product overview on how products relate to each other and what the product can do
Workflow is too complex for onboarding or training new employees
Why do these issues happen?
There were inconsistent information across platforms (EZ-2 vs main i-PRO site) this would lead to loss of trust
A lot of product naming issues, users are unable to differentiate similar products
Unable to build or manage quotes and licenses easily
Documentation is hard to find or easier to use Google
EZ-2 has lack of conceptual product overview on how products relate to each other and what the product can do
Workflow is too complex for onboarding or training new employees
Why do these issues happen?
There were inconsistent information across platforms (EZ-2 vs main i-PRO site) this would lead to loss of trust
A lot of product naming issues, users are unable to differentiate similar products
Unable to build or manage quotes and licenses easily
Documentation is hard to find or easier to use Google
EZ-2 has lack of conceptual product overview on how products relate to each other and what the product can do
Workflow is too complex for onboarding or training new employees
Why do these issues happen?
There were inconsistent information across platforms (EZ-2 vs main i-PRO site) this would lead to loss of trust
A lot of product naming issues, users are unable to differentiate similar products
Unable to build or manage quotes and licenses easily
Documentation is hard to find or easier to use Google
EZ-2 has lack of conceptual product overview on how products relate to each other and what the product can do
Workflow is too complex for onboarding or training new employees
Why do these issues happen?
There were inconsistent information across platforms (EZ-2 vs main i-PRO site) this would lead to loss of trust
A lot of product naming issues, users are unable to differentiate similar products
Unable to build or manage quotes and licenses easily
Documentation is hard to find or easier to use Google
EZ-2 has lack of conceptual product overview on how products relate to each other and what the product can do
Workflow is too complex for onboarding or training new employees
Why are the partners and users aren't satisfied?
Want more visual aids
Don’t want to rely on i-PRO employees to do the next task
Discontinued products appearing
Accessories were sometimes incompatible
Why are the partners and users aren't satisfied?
Want more visual aids
Don’t want to rely on i-PRO employees to do the next task
Discontinued products appearing
Accessories were sometimes incompatible
Why are the partners and users aren't satisfied?
Want more visual aids
Don’t want to rely on i-PRO employees to do the next task
Discontinued products appearing
Accessories were sometimes incompatible
Why are the partners and users aren't satisfied?
Want more visual aids
Don’t want to rely on i-PRO employees to do the next task
Discontinued products appearing
Accessories were sometimes incompatible
Why are the partners and users aren't satisfied?
Want more visual aids
Don’t want to rely on i-PRO employees to do the next task
Discontinued products appearing
Accessories were sometimes incompatible

Search product by SKU
Search product by SKU
Search product by SKU
Product search
Product search
Product search
Quick accessories search
Quick accessories search
Quick accessories search

Search product by SKU
Product search
Quick accessories search

Search product by SKU
Product search
Quick accessories search
Most clicked areas from Hotjar
Product search bar
Product drop down
Quick accessories search
Most clicked areas from Hotjar
Product search bar
Product drop down
Quick accessories search
How are the users behaving?
How are the users behaving?
User's interactions were recorded using Hotjar, to understand key interactions and flows.
Users frequently clicked areas with dealing with product search
Low engagement on features like news, downloads, and adding to quote
Users click on areas that they thought were links
User's interactions were recorded using Hotjar, to understand key interactions and flows.
Users frequently clicked areas with dealing with product search
Low engagement on features like news, downloads, and adding to quote
Users click on areas that they thought were links
User's interactions were recorded using Hotjar, to understand key interactions and flows.
Users frequently clicked areas with dealing with product search
Low engagement on features like news, downloads, and adding to quote
Users click on areas that they thought were links
User's interactions were recorded using Hotjar, to understand key interactions and flows.
Users frequently clicked areas with dealing with product search
Low engagement on features like news, downloads, and adding to quote
Users click on areas that they thought were links
User's interactions were recorded using Hotjar, to understand key interactions and flows.
Users frequently clicked areas with dealing with product search
Low engagement on features like news, downloads, and adding to quote
Users click on areas that they thought were links
Who are we up aganist?
Who are we up aganist?
Competitors
What all these competitors have in common are well-designed applications that are user-friendly. Users have less time being frustrated and more time finishing tasks. While we could have better cameras, we still need up update our softwares.
Verkada
Axis Communications
Hanwha
Competitors
What all these competitors have in common are well-designed applications that are user-friendly. Users have less time being frustrated and more time finishing tasks. While we could have better cameras, we still need up update our softwares.
Verkada
Axis Communications
Hanwha
Competitors
What all these competitors have in common are well-designed applications that are user-friendly. Users have less time being frustrated and more time finishing tasks. While we could have better cameras, we still need up update our softwares.
Verkada
Axis Communications
Hanwha
Competitors
What all these competitors have in common are well-designed applications that are user-friendly. Users have less time being frustrated and more time finishing tasks. While we could have better cameras, we still need up update our softwares.
Verkada
Axis Communications
Hanwha
Competitors
What all these competitors have in common are well-designed applications that are user-friendly. Users have less time being frustrated and more time finishing tasks. While we could have better cameras, we still need up update our softwares.
Verkada
Axis Communications
Hanwha
Define
What are we solving?
Based off of our research and user interviews, we identified key challenges that are affecting the user experience.
Define
What are we solving?
Based off of our research and user interviews, we identified key challenges that are affecting the user experience.
Define
What are we solving?
Based off of our research and user interviews, we identified key challenges that are affecting the user experience.
Define
What are we solving?
Based off of our research and user interviews, we identified key challenges that are affecting the user experience.
Define
What are we solving?
Based off of our research and user interviews, we identified key challenges that are affecting the user experience.
How might we streamline the user experience to improve efficiency for both new and experienced users?
Insight
Experienced users are unable to teach new users their tasks because the workflow isn't efficient with the current UI.
How might we streamline the user experience to improve efficiency for both new and experienced users?
Insight
Experienced users are unable to teach new users their tasks because the workflow isn't efficient with the current UI.
How might we streamline the user experience to improve efficiency for both new and experienced users?
Insight
Experienced users are unable to teach new users their tasks because the workflow isn't efficient with the current UI.
How might we streamline the user experience to improve efficiency for both new and experienced users?
Insight
Experienced users are unable to teach new users their tasks because the workflow isn't efficient with the current UI.
How might we streamline the user experience to improve efficiency for both new and experienced users?
Insight
Experienced users are unable to teach new users their tasks because the workflow isn't efficient with the current UI.
How might we simplify the quote building workflow to reduce manual work and confusion?
Insight
Partners finds the process to build a quote tedious and error prone because it requires multiple tools and platforms.
How might we simplify the quote building workflow to reduce manual work and confusion?
Insight
Partners finds the process to build a quote tedious and error prone because it requires multiple tools and platforms.
How might we simplify the quote building workflow to reduce manual work and confusion?
Insight
Partners finds the process to build a quote tedious and error prone because it requires multiple tools and platforms.
How might we simplify the quote building workflow to reduce manual work and confusion?
Insight
Partners finds the process to build a quote tedious and error prone because it requires multiple tools and platforms.
How might we simplify the quote building workflow to reduce manual work and confusion?
Insight
Partners finds the process to build a quote tedious and error prone because it requires multiple tools and platforms.
How might we make it easier to find the right product and information?
Insight
Finding the accurate information becomes difficult because information is scattered and inconsistent.
How might we make it easier to find the right product and information?
Insight
Finding the accurate information becomes difficult because information is scattered and inconsistent.
How might we make it easier to find the right product and information?
Insight
Finding the accurate information becomes difficult because information is scattered and inconsistent.
How might we make it easier to find the right product and information?
Insight
Finding the accurate information becomes difficult because information is scattered and inconsistent.
How might we make it easier to find the right product and information?
Insight
Finding the accurate information becomes difficult because information is scattered and inconsistent.
Develop
Refining the experience
After continues feedback from users, we went through several rounds of iterations. Here are some key iterations that helped identify what worked, what didn't, and move closer to a better experience.
Develop
Refining the experience
After continues feedback from users, we went through several rounds of iterations. Here are some key iterations that helped identify what worked, what didn't, and move closer to a better experience.
Develop
Refining the experience
After continues feedback from users, we went through several rounds of iterations. Here are some key iterations that helped identify what worked, what didn't, and move closer to a better experience.
Develop
Refining the experience
After continues feedback from users, we went through several rounds of iterations. Here are some key iterations that helped identify what worked, what didn't, and move closer to a better experience.
Develop
Refining the experience
After continues feedback from users, we went through several rounds of iterations. Here are some key iterations that helped identify what worked, what didn't, and move closer to a better experience.

Dec 2023: First iteration

March 2024: Second iteration

June 2024: Third iteration

Sept 2024: Fourth iteration

Dec 2023: First iteration

March 2024: Second iteration

June 2024: Third iteration

Sept 2024: Fourth iteration

Dec 2023: First iteration

March 2024: Second iteration

June 2024: Third iteration

Sept 2024: Fourth iteration

Dec 2023: First iteration

March 2024: Second iteration

June 2024: Third iteration

Sept 2024: Fourth iteration

Dec 2023: First iteration

March 2024: Second iteration

June 2024: Third iteration

Sept 2024: Fourth iteration

Dec 2023: First iteration

March 2024: Second iteration

June 2024: Third iteration

Sept 2024: Fourth iteration

Dec 2023: First iteration

March 2024: Second iteration

June 2024: Third iteration

Sept 2024: Fourth iteration

Dec 2023: First iteration

March 2024: Second iteration

June 2024: Third iteration

Sept 2024: Fourth iteration

Dec 2023: First iteration

March 2024: Second iteration

June 2024: Third iteration

Sept 2024: Fourth iteration

Dec 2023: First iteration

March 2024: Second iteration

June 2024: Third iteration

Sept 2024: Fourth iteration

Dec 2023: First iteration

March 2024: Second iteration

June 2024: Third iteration

Sept 2024: Fourth iteration

Dec 2023: First iteration

March 2024: Second iteration

June 2024: Third iteration

Sept 2024: Fourth iteration

Dec 2023: First iteration

March 2024: Second iteration

June 2024: Third iteration

Sept 2024: Fourth iteration

Dec 2023: First iteration

March 2024: Second iteration

June 2024: Third iteration

Sept 2024: Fourth iteration

Dec 2023: First iteration

March 2024: Second iteration

June 2024: Third iteration

Sept 2024: Fourth iteration

Dec 2023: First iteration

March 2024: Second iteration

June 2024: Third iteration

Sept 2024: Fourth iteration

Dec 2023: First iteration

March 2024: Second iteration

June 2024: Third iteration

Sept 2024: Fourth iteration

Dec 2023: First iteration

March 2024: Second iteration

June 2024: Third iteration

Sept 2024: Fourth iteration

Dec 2023: First iteration

March 2024: Second iteration

June 2024: Third iteration

Sept 2024: Fourth iteration

Dec 2023: First iteration

March 2024: Second iteration

June 2024: Third iteration

Sept 2024: Fourth iteration
Deliver
Finalizing the flow
After multiple iterations and incorporating user and stakeholder feedback, we finalized the prototype flow and submitted it to the developers. This helps the team to begin building the updated experience for layout, flow, and behavior.
Deliver
Finalizing the flow
After multiple iterations and incorporating user and stakeholder feedback, we finalized the prototype flow and submitted it to the developers. This helps the team to begin building the updated experience for layout, flow, and behavior.
Deliver
Finalizing the flow
After multiple iterations and incorporating user and stakeholder feedback, we finalized the prototype flow and submitted it to the developers. This helps the team to begin building the updated experience for layout, flow, and behavior.
Deliver
Finalizing the flow
After multiple iterations and incorporating user and stakeholder feedback, we finalized the prototype flow and submitted it to the developers. This helps the team to begin building the updated experience for layout, flow, and behavior.
Deliver
Finalizing the flow
After multiple iterations and incorporating user and stakeholder feedback, we finalized the prototype flow and submitted it to the developers. This helps the team to begin building the updated experience for layout, flow, and behavior.
Where do we go next?
Where do we go next?
After many iterations, we discovered inconsistencies within the team, this led to the realization that a design system was needed.
I took the initiative to advocate for a design system and pivoted roles to improve team workflows and brand consistency.
After many iterations, we discovered inconsistencies within the team, this led to the realization that a design system was needed.
I took the initiative to advocate for a design system and pivoted roles to improve team workflows and brand consistency.
After many iterations, we discovered inconsistencies within the team, this led to the realization that a design system was needed.
I took the initiative to advocate for a design system and pivoted roles to improve team workflows and brand consistency.
After many iterations, we discovered inconsistencies within the team, this led to the realization that a design system was needed.
I took the initiative to advocate for a design system and pivoted roles to improve team workflows and brand consistency.
After many iterations, we discovered inconsistencies within the team, this led to the realization that a design system was needed.
I took the initiative to advocate for a design system and pivoted roles to improve team workflows and brand consistency.
i-PRO marketing site
Before

After
EZ-2 Partner Portal
Before

After: Applying DS without changing layout
New EZ-2 Dashboard

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Dark mode
System Design Tool

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i-PRO marketing site
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EZ-2 Partner Portal
Before

After: Applying DS without changing layout
New EZ-2 Dashboard

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System Design Tool

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i-PRO marketing site
Before

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EZ-2 Partner Portal
Before

After: Applying DS without changing layout
New EZ-2 Dashboard

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System Design Tool

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i-PRO marketing site
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EZ-2 Partner Portal
Before

After: Applying DS without changing layout
New EZ-2 Dashboard

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System Design Tool

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i-PRO marketing site
Before

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EZ-2 Partner Portal
Before

After: Applying DS without changing layout
New EZ-2 Dashboard

Light mode

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System Design Tool

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i-PRO marketing site
Before

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EZ-2 Partner Portal
Before

After: Applying DS without changing layout
New EZ-2 Dashboard

Light mode

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System Design Tool

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i-PRO marketing site
Before

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EZ-2 Partner Portal
Before

After: Applying DS without changing layout
New EZ-2 Dashboard

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System Design Tool

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i-PRO marketing site
Before

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EZ-2 Partner Portal
Before

After: Applying DS without changing layout
New EZ-2 Dashboard

Light mode

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System Design Tool

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i-PRO marketing site
Before

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EZ-2 Partner Portal
Before

After: Applying DS without changing layout
New EZ-2 Dashboard

Light mode

Dark mode
System Design Tool

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i-PRO marketing site
Before

After
EZ-2 Partner Portal
Before

After: Applying DS without changing layout
New EZ-2 Dashboard

Light mode

Dark mode
System Design Tool

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i-PRO marketing site
Before

After
EZ-2 Partner Portal
Before

After: Applying DS without changing layout
New EZ-2 Dashboard

Light mode

Dark mode
System Design Tool

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i-PRO marketing site
Before

After
EZ-2 Partner Portal
Before

After: Applying DS without changing layout
New EZ-2 Dashboard

Light mode

Dark mode
System Design Tool

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i-PRO marketing site
Before

After
EZ-2 Partner Portal
Before

After: Applying DS without changing layout
New EZ-2 Dashboard

Light mode

Dark mode
System Design Tool

Before

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i-PRO marketing site
Before

After
EZ-2 Partner Portal
Before

After: Applying DS without changing layout
New EZ-2 Dashboard

Light mode

Dark mode
System Design Tool

Before

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i-PRO marketing site
Before

After
EZ-2 Partner Portal
Before

After: Applying DS without changing layout
New EZ-2 Dashboard

Light mode

Dark mode
System Design Tool

Before

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i-PRO marketing site
Before

After
EZ-2 Partner Portal
Before

After: Applying DS without changing layout
New EZ-2 Dashboard

Light mode

Dark mode
System Design Tool

Before

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i-PRO marketing site
Before

After
EZ-2 Partner Portal
Before

After: Applying DS without changing layout
New EZ-2 Dashboard

Light mode

Dark mode
System Design Tool

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i-PRO marketing site
Before

After
EZ-2 Partner Portal
Before

After: Applying DS without changing layout
New EZ-2 Dashboard

Light mode

Dark mode
System Design Tool

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i-PRO marketing site
Before

After
EZ-2 Partner Portal
Before

After: Applying DS without changing layout
New EZ-2 Dashboard

Light mode

Dark mode
System Design Tool

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i-PRO marketing site
Before

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EZ-2 Partner Portal
Before

After: Applying DS without changing layout
New EZ-2 Dashboard

Light mode

Dark mode
System Design Tool

Before

After
Reflection
Reflection
If I had more time...
I would have love to redesign other products that i-PRO has to offer. Their cameras are amazing and I wish the customers are able to see that but with problematic software that doesn't take into consideration of their users, it's difficult for that to happen.
If I had more time...
I would have love to redesign other products that i-PRO has to offer. Their cameras are amazing and I wish the customers are able to see that but with problematic software that doesn't take into consideration of their users, it's difficult for that to happen.
If I had more time...
I would have love to redesign other products that i-PRO has to offer. Their cameras are amazing and I wish the customers are able to see that but with problematic software that doesn't take into consideration of their users, it's difficult for that to happen.
If I had more time...
I would have love to redesign other products that i-PRO has to offer. Their cameras are amazing and I wish the customers are able to see that but with problematic software that doesn't take into consideration of their users, it's difficult for that to happen.
If I had more time...
I would have love to redesign other products that i-PRO has to offer. Their cameras are amazing and I wish the customers are able to see that but with problematic software that doesn't take into consideration of their users, it's difficult for that to happen.
Key learnings & takeaways
This was my first real world UX design role after my bootcamp and I learned so much from it. It allowed me to understand the importance of usability testing and iterating. We never get the product right in the first try and there's so much information that the user has to offer for us.
Key learnings & takeaways
This was my first real world UX design role after my bootcamp and I learned so much from it. It allowed me to understand the importance of usability testing and iterating. We never get the product right in the first try and there's so much information that the user has to offer for us.
Key learnings & takeaways
This was my first real world UX design role after my bootcamp and I learned so much from it. It allowed me to understand the importance of usability testing and iterating. We never get the product right in the first try and there's so much information that the user has to offer for us.
Key learnings & takeaways
This was my first real world UX design role after my bootcamp and I learned so much from it. It allowed me to understand the importance of usability testing and iterating. We never get the product right in the first try and there's so much information that the user has to offer for us.
Key learnings & takeaways
This was my first real world UX design role after my bootcamp and I learned so much from it. It allowed me to understand the importance of usability testing and iterating. We never get the product right in the first try and there's so much information that the user has to offer for us.




